‘Easy’ can mean a lot of different things to different people. It is completely subjective. What is easy for one is difficult for another; but that is beside the point. More needs to be said to emphasize that ‘easy’ and ‘autopilot’ and ‘passive’ income only comes in time. If people are honest about how long it took them to figure it out, they will tell you it took them awhile for their business to be in profit.
So many seem to be in denial when it gets to that clause because time and again they will start something and give it a half an effort just ‘to test the waters’ and see if the part of the ad they liked is true, but leaving out the fine points about the investment of time and effort. Oh yeah, it will be different for me!?
There is an expression in the corporate world where it is said that someone wanted to ‘start at the top of the ladder and work their way down’ – they didn’t want to pay any dues or pick up any useless skills, just walk in as CEO. In the Internet marketing environment, the twin would be to never invest a dime or any time, and just be hard-nosed about that from the get – oh this guy says everything is free, he says everything is easy, and somehow I take away that it is also fast, so I can just kick back and wait.
So that is why after not giving something a chance to develop – but just allowing yourself some pre-set ‘probationary’ period, that makes several invalid assumptions, deluded people will quickly pronounce that the program is not happening, i.e., it’s a scam. The main problem is having all these pre-conceived attitudes, which is the opposite of having an open mind and a ‘learning spirit’ that will carry you to the top.
There is another saying that goes ‘the one who can’t learn is the one who believes he already knows’. So he is going to do it his way. He may have condescended to listen to ‘expert advice’, and let you show him a few things, but now he will go his own way and instead take all those brilliant tips from his peers (who may have just started Internet marketing the day before yesterday).
Much better if he could have played along and followed the program – done the training, did some research on what was said, did due diligence, and most important, to see if what is being said is feasible. He should have done some real analysis to determine what the do-able plan will be for him, and how to facilitate everything so as to meet reasonable, achievable target goals.
However, it wasn’t exactly easy because there was a lot of work involved and a lot of time to build a business; time when you don’t know if what you are doing is going to work or not. The results are qualified by how much time and how much real, aggressive effort was invested. If it didn’t get a fair chance – enough time – enough effort, then they will probably never really know if it could have worked.
Article Source: EzineArticles.com/expert/Harry_V_Wijeh/2053103
http://www.deanethridge.com/small-business-marketing/free-online-marketing-course-small-business-marketing-strategies/ Small Business Marketing Strategies Overview – If you own a small business or wanting to learn how to market online, I’m really glad you’re here. I’ve been a small business marketing consultant for a little over a year now, and that was a direct result of learning how to market online for myself first. What I’ve discovered in the small business marketplace is that the business owners are inundated with advertising agencies and marketing companies proposing marketing programs that either worked in the past (and don’t anymore), or they are sold marketing solutions that are way too expensive for their budgets for the benefit they can gain from it.
I see gross overcharging more than anything from SEO companies that don’t know Search Engine Optimization. I see web designers selling custom websites for 5-6K to a local pizza shop with no SEO foundation to get found. (That’s equivalent to putting their business that needs foot traffic in the middle of nowhere) I see video production companies making 3-5K videos that again, never get noticed online because there is no search engine foundation support to get it to rank online. I saw a guy that paid YP.com $589 a month for…I’m still trying to figure out what he was paying for…
It’s incredulous to me the types of marketing proposals being pitched in the marketplace to small business owners that can’t afford to throw their (extremely) hard earned money away. So for a long time I’ve wanted to try to make a difference and help all I could to those that are interested in truly finding a way to affordably grow their business.
I’m creating a free online marketing course (there will be offline marketing training too) for anyone that wants to learn how to make money online, someone interested in learning local marketing to small business owners, or for the small business owner on a budget that can finally get sustainable results for their business, guaranteed.
The online marketing course is called Local Business Gold and I’m telling you, it’s going to be incredible! I’m going to share almost everything I know about local marketing, ranking videos and websites quickly, learn how to capture customer data to follow up, save money, get cheap branding packages, build affordable websites, outsource…everything! This is the first lesson so let’s go ahead and get started.
Free Online Marketing Course – Small Business Marketing “Big Rocks”
I started a company called 360 Business Reviews and what we do when we first meet a small business owner is put the pen and paper aside and simply lesson to what’s going on with this business. If the business owner will open up and be transparent, we simply want to know where their pain is, where they are advertising (is it working?), what their online foundation looks like, and focus on their “Big Rocks” (core marketing components they need to establish a solid presence).